Inside the TrendTracker 2024 “HEALTHY for me” macro trend

In our new trend-driven series, each edition of “Co-Creating Growth” will take you inside a macro trend from Cargill’s TrendTracker global trends framework, with commentary from our experts on how utilizing Cargill’s Food Solutions portfolio and expertise will help you meet these trends.

The proprietary TrendTracker perspective determines the most important macro trends (HEALTHY for me, CONSCIOUS consumption, EXPERIENCE it, and SIMPLIFY my life) impacting the food and beverage space, and then identifies food & beverage trends related to each macro trend.

In this first article we are going to look at the TrendTracker 2024 “HEALTHY for me” macro trend. This relates to how consumers are making mindful decisions about how to spend their time and money, with a goal of maintaining good health as they age. Consumers are embracing holistic lifestyles, prioritizing a nourishing diet that promotes physical, emotional and mental well-being.

“HEALTHY for me” is comprised of four food & beverage trends: MINDFUL! Eating, SEEKING goodness, PLANTS & beyond, and EATING to age well.